Abu Dhabi Golf Club Site/Entry Renovation, Abu Dhabi, United Arab Emirates
Beginning in 2006 and continuing today this multi-faceted sporting and social venue hosts the widely respected HSBC Golf Championship. The event has grown to become one of the largest tournaments on the European Tour, attracting some of the golfing world’s greatest contemporary legends. In order to position the Club for the inaugural event, we developed comprehensive, turn-key, impactful landscape and facility improvement strategies. Designed and constructed in less than 5 months, this program has resulted in the remarkable transformation of what once was considered an aging, in decline property. Collaborating with the Abu Dhabi Tourism and Investment Development Company, the event organizer, Troon Golf, the property manager and IMG Sports and Entertainment, the event directors, our design initiatives targeted the visitor arrival/gateway road, the security welcoming pavilion, the clubhouse entry drive and guest motor court, the Clubhouse terraces as well as selected improvements to the Course to accommodate spectator galleries and the expansive merchandizing villages. Notably, the 2012 Event set all time attendance records and today the facility offers guests and visitors a dramatically improved user and member experience that translates to Brand Preference and a quantifiable return on equity.